As my first professional design role, I worked across Maxim Lighting and its sister brands, ET2 Lighting and Studio M. The focus was on producing high-end catalogs, brochures, and editorial advertisements for major lighting publications, while maintaining consistency across multiple brand identities.
Maxim Lighting
Product-Focused Design for Print & Digital
Role & Scope
Brand Contribution
Maxim Lighting served as the traditional brand, with ET2 Lighting positioned toward contemporary design and Studio M representing a more luxury-driven aesthetic. My work supported each of these distinct directions through tailored layouts, typography, and visual systems.
In addition to print, I contributed to the redesign of the ET2 Lighting website, helping extend the brand’s visual language into a cohesive digital experience.
For Studio M, I developed the initial design foundation that continues to be used today, helping establish a premium look and feel aligned with the brand’s positioning.
Selected Projects
